The Future of Addiction Treatment: Evolve, Don't Just Recover
Building lives people don't want to escape from.
GetREAL With Addiction delivers emotion-based solutions for breaking the cycle of addiction. Addiction is a learned behavior—an extreme habit that can be broken. Our neuroscience-based methodology, rooted in Affective Liminal Psychology, eliminates shame and cultivates self-compassion and curiosity. The result? Individuals gain the awareness needed to end cognitive dissonance and create real, lasting transformation.
The Truth About Addiction
The Big Question Everyone Asks
Why does addiction happen? Why does it affect some people and not others?
We've been told addiction is a chronic brain disease. Modern research tells a different story.
Your Brain Isn't Broken
f you're struggling with addiction, your brain is doing exactly what it's designed to do. Neuroplasticity—the brain's ability to change and adapt—is what makes some people vulnerable to extreme habits. But here's the game-changer: this same ability makes breaking the cycle possible.
We don't view addiction as a lifelong condition. A life free of addiction isn't just possible—it's achievable.
All Addictions Are Learned Behaviors
All addictions—not just alcohol or substances, but all 160+ identified addictions—are learned behaviors. Extreme habits.
We all understand habits. We all have them. We create them, change them, break them
When we remove the stigma around addiction, we start by recognizing this: half of Americans struggle with some form of addiction. You're not alone. You're not broken.
How We Create Lasting Change
Science-Backed Transformation
We start by removing shame, guilt, and blame. Then we give you the science behind the why—helping you understand what's driving your behavior and how to change it. Using neuroplasticity, we rewire the thoughts and beliefs that shape your emotions, allowing behavior to transform naturally.
The Transformation Process:
Understand the why through modern neuroscience
Rewire thoughts and beliefs using neuroplasticity
Change emotions that drive behaviors
Transform behavior naturally, without willpower
We provide the research, the tools, and the support to help create a life you don't want to escape from.
Who We Serve
Individuals Ready to Evolve
Struggling with alcohol, substances, or any of the 160+ identified extreme habits? Our one-on-one coaching and group programs target the root cause: the emotions and beliefs driving your behavior. The result? Real, lasting transformation.
Treatment Centers Ready for the Future
The future of addiction treatment is here. Partner with us to integrate our neuroscience and ALP methodology into your existing programs. Through comprehensive staff training and implementation support, you'll deliver measurably better outcomes and position your center at the forefront of innovation.
Organizations & Communities Creating Change
Half of Americans struggle with some form of addiction. Is your organization equipped to support them? Our speaking engagements, workshops, and training provide neuroscience backed education that eliminates stigma, fosters compassion, and empowers real behavior change.
Our Approach: Affective Liminal Psychology (ALP)
Bridging the Gap in Addiction Treatment
The Missing Link in Traditional Treatment
"Modern neuroscience has given us invaluable insights into behavior change —yet traditional treatment hasn't caught up. ALP integrates what we now know about how emotions drive behavior, addressing the root causes other approaches miss."
— Nikki Rigby, Founder
Evidence-Based Results
Based on 2,936 respondents evaluated by Dr. Marilyn Colon, PhD:
Why ALP Works
Traditional approaches treat symptoms with willpower and restraint. ALP targets the source: the emotions and beliefs driving your behavior. When you rewire what's underneath, you don't need constant willpower—you create lasting transformation.
Specialized Focus: Alcohol
The Most Socially Accepted Addiction
Society normalizes alcohol while millions struggle in silence. Our specialized alcohol programs don't just address drinking—they rewire the emotions and beliefs that make alcohol feel necessary, creating freedom without lifelong labels or endless meetings.
Our alcohol-specific programs include:
One-on-one coaching
Your relationship with alcohol is unique—your path to freedom should be too. Our personalized coaching targets the specific emotions, beliefs, and patterns driving your drinking, creating a customized approach that works with your life, not against it.
Group programs and workshops
Transform alongside others who understand. Our structured programs combine neuroscience and ALP methodology with the power of community—where shared experiences eliminate isolation, normalize the journey, and prove you're not broken, just human.
Campfire conversations
Get a real taste of our coaching approach. These topic-driven sessions explore specific aspects of addiction and behavior change using our neuroscience and ALP methodology offering practical tools, fresh perspectives, and a no-pressure way to see if our approach is right for you.
Alcohol programs normalize conversations without shame, judgment, or pressure to quit. We help you understand the science behind why you drink and provide tools to change your relationship with alcohol.
What Makes Us Different
From Disease Model to Learned Behavior Model
Old School of Thought: Addiction is a chronic disease requiring lifelong management
New School of Thought: Addiction is learned behavior in which the cycle can be broken through emotion-based transformation
This shift makes change more actionable and easier to comprehend. Instead of managing a disease, we're rewiring neural pathways. Instead of white-knuckling through life, we're creating genuine freedom.
We Remove Stigma, Not Just Symptoms
Half of Americans have addictions. When we recognize how common extreme habits are, we can stop treating addiction as a moral failing and start treating it as what it is: learned behavior driven by emotions the brain is trying to manage.
We Build Lives Worth Living
We don't just help people stop destructive habits. We help them build lives they don't want to escape from. Our approach focuses on life integration, creating excitement about the future, not just leaving the past behind.
About GetREAL With Addiction
GetREAL With Addiction was founded on a simple truth: freedom from addiction isn't just possible—it's achievable when we replace outdated disease models with modern neuroscience. We serve individuals ready to evolve, treatment centers leading innovation, and organizations committed to education without stigma.
Our methodology is rooted in Affective Liminal Psychology (ALP), a neuroscience backed approach that addresses the emotional drivers of extreme habits. Founded by Coach Nikki Rigby, GetREAL With Addiction combines lived experience, professional expertise, and cutting-edge research to create transformation that lasts
Ready to Evolve?
Let's Start a Conversation
Whether you're an individual ready for transformation, a treatment center leading the future of care, or
an organization breaking down stigma through education—we're here to help you take the next step.
Enhancing Treatment Centers Nationwide with Science-Backed, time tested and proven ALP Methodology
Bridging the Gap in Traditional Treatment
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